We build customer advocacy by creating a superior customer experience that is profitable, sustainable and scalable.

We work closely with your company to design and deliver products or services that are aligned to your firm’s strategic objectives and result in delighted, loyal customers.

To do so we focus on providing support in two key areas: Solution Design and Project Delivery.

Solution Design

The solution design phase consists of gaining an understanding of the customer through detailed Customer and Market Intelligence and designing a Value Proposition to meet the needs of the Target Customer.

Value Proposition

  • Strategic Priorities
  • Offering Specifications & Requirements
  • Unique Selling Point (USP)
  • Product Positioning & Pricing Strategy
  • Customer Messaging Definition
  • Definition of Sales and Support Model
  • Financial Analysis & Potential Return on Investment (ROI)
  • SWOT Analysis


  • Customer Segmentation
  • Customer Insight
  • Market Research
  • Target Market
  • Competitor Analysis

Project Management and Delivery

The delivery phases consists of the following five components which are essential to delivering the Value Proposition.

Salesforce & Channel

  • Channel Mix
  • Target Offering
  • Resource Deployment
  • Tools
  • Performance Management


  • Product Development
  • Category Management
  • Portfolio/Lifecycle Management

Post Sales Support

  • Customer Support
  • Process Improvements & Innovation
  • Customer Feedback Loop


  • Pricing Strategy
  • Product Pricing
  • Pricing Tactics

Branding & Marketing

  • Branding
  • Category Marketing
  • Marketing Mix
  • Demand Generation
  • Promotion Strategy
  • Customer Loyalty & Retention